PBBI Teams with LandPoint to Launch New Mobile Service
Pitney Bowes Business Insight has joined forces with LandPoint Systems, provider of a mobile consumer survey service called FACES (Fast, Accurate, Current Economical Surveys). LandPoint’s...
View ArticleFeatured Customer: Dennys
The Challenge? In 2007, Denny’s Franchise Development group launched the Franchise Growth Initiative (FGI) to optimize its company restaurant portfolio while ‘seeding’ franchise growth in key markets....
View ArticleRecommendations from PBBI’s Predictive Analytic Practice Leaders
The July edition of Response Magazine features an article by Al Beery and Brian Hill, Practice Leaders in Predictive Analytics for Pitney Bowes Business Insight, on the importance of companies gaining...
View ArticleAre There Limits to “Profiling” Your Customer ?
Gary Faitler, Pitney Bowes Business Insight In the arena of retail site selection research, we have been a vigorous proponent of the need for customer profiling via segmentation. Our approach has...
View ArticleFacebook for Malls, Shopping Centers, and Downtowns
Ed Borden, Pitney Bowes Business Insight These days it appears that every retailer is leveraging social media services such as Facebook. These sites allow retailers to passively advertise to would be...
View ArticleIn the Press: Maneuvering a volatile economy
In the October Issue of Franchise Times freelance journalist Beth Mattson-Teig spoke with Brian Hill, Restaurant Practice Leader in Predictive Analytics for Pitney Bowes Business Insight, for her...
View ArticleMobile Food: A New Take on Cheap Eats
by Brian Hill, Pitney Bowes Business Insight There’s been some buzz in the news recently about traditional bricks-and-mortar food chains joining the ranks of the taco truck. Last summer, Portland,...
View ArticleSpotlight on the Customer: Prizm LP
Leslie Nogue, Pitney Bowes Business Insight The Challenge Priszm’s KFC restaurants have achieved a coupon redemption rate unprecedented for QSRs, as well as the overall restaurant industry. To...
View ArticleSpotlight on the Customer: Denny’s
Leslie Nogue, Pitney Bowes Business Insight The Challenge Denny’s, one of the largest, full service, family-style dining chains in the U.S., sought to expand its brand through new restaurant...
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